Gravure AIMCAL Alliance – February Newsletter

The Gravure AIMCAL Alliance is a partner in all things PGSF. We are pleased to share some highlights from their February 2022 Newsletter, featuring College Outreach, Career Days, and More!

Read all here

Keeping the Printing/Converting Industry as a viable career option for the next generations!

University and College Gravure Day: This program helps students understand all the industry segments that use the Gravure process and provides awareness of all the careers in printing and converting. Interested in holding a “Gravure Day?” Email, subject line: “Gravure Day.”

Clemson GC Spring 2022 Internship & Career Fair

The Graphic Communications Department will be hosting its next, twice-annual Internship & Career Fair on March 7-8 at Clemson University. If you have an upcoming internship or full-time position to fill, this is a great opportunity to get in front of more than 200 graphic-arts students, and the graduating class at a reception the evening before the main event, to recruit top talent.

Internships & Careers (

Career-Snapshots Helping Students with Career Discovery.

Career-Snapshots is a tool that came out of necessity from the COVID-19 pandemic to give high-school students a way to virtually do career exploration and awareness. Mike Realon, Career & Community Development Coordinator at Olympic High School in Charlotte, NC, working with industry volunteers, built the Career-Snapshots tool. The site has received 2.3 million hits since its launch one year ago. The link was spread through the CMS school district and is being passed across the Carolinas and beyond.

In an effort to promote careers in printing/converting and related industries, the Gravure AIMACL Alliance and other associations were asked to invite members to contribute a video. A career video is simply a way to tell students how you found your career, how you learned (apprenticeship, certificate, degree), why you like it and a potential salary range. There are easily 10 careers associated with printing/converting (Prepress, Graphic Design, Production, Inks/Substrates, Finishing, Inspection, Package Design, and so on.) Please visit the CS and pass it on. If interested in contributing a video, go to, click the “Contribute” tab or email

Endowment History – The Charles and Myrtle Wood Memorial Scholarship

The Charles and Myrtle Wood Memorial Scholarship

Established 1992

Charles and Myrtle Wood

The Charles and Myrtle Wood Memorial Scholarship was established through the instructions of their will and upon their deaths. Charles was the president of Charles R. Wood and Associates in San Francisco, California.

Charles entered the printing industry in 1920. He worked with the greatest of the pioneer photo lithographers, Ellis Bassist. He then went to San Francisco and completed his apprenticeships at Schmidt Lithograph Company as a pressman and photographer. In 1935 he started his own company and donated his services and his plant on weekends for training the air force map reproduction company after the war began. After returning from the war, his company prospered for over twenty years; then he sold it to Schmidt Lithograph Company but remained as Vice President of Production.

Wood established an enviable reputation on the West Coast for high quality and innovation in printing. His company installed the first and only sheetfed gravure press in the region to satisfy his desire for even finer quality reproduction. 

The Wood Memorial Scholarship will continue to honor the memory and dedication of Charles, by providing funds to assist students pursuing careers in graphic communications and printing technology.

The Charles and Myrtle Wood Memorial Scholarship is part of our Gutenberg Society which is comprised of members that have made a gift commitment of $100,000 or more. To learn more about all of our endowed scholarships go to our updated online book. Learn more about the opportunities and benefits of creating an endowment with PGSF on our Endowments page.

More questions – contact the PGSF Director of Development, Jeff White.  

Endowment History – The William Krueger Scholarship

The William Krueger Scholarship

Established 1981

William Krueger Scholarship

Mr. Krueger established the William Krueger Scholarship to give students a chance to further their education, especially in the printing field. His father, William Krueger I, was the founder of Krueger Printing Company of Milwaukee, Wisconsin.

1n 1934, Krueger bought out Standard Printing Company in Racine, which was started by Harry Quadracci, Sr. Harry became co-founder and together they started the W.A. Krueger Company in Milwaukee. The company continued to grow. They built plants in Brookfield, WI; Phoenix, AZ; New Berlin, WI; Senatobia, MS; Jonesboro, AR; and Pontiac, IL. During the 80’s W.A. Krueger bought the W.F. Hall Company of Chicago and merged with Ringier of Switzerland.

Mr. Krueger gave “Living Gifts” to the Milwaukee School of Engineering for the printing department that bears his name. He also provided several grants to Marquette University for scholarships and the lounge in the Memorial Union building. In 1991, he gave a grant to the printing hall of Chowan College in North Carolina

He has served as President of the Printing Industries of Wisconsin. He served on the Board of the Graphic Arts Technical Foundation and the National Association of Photo Lithographers and was a member of the GATF Society of Fellows. Mr. Krueger was also instrumental in establishing the Education Council of the Graphic Arts. 

The William Krueger Scholarship is part of our Gutenberg Society which is comprised of members that have made a gift commitment of $100,000 or more. To learn more about all of our endowed scholarships go to our updated online book. Learn more about the opportunities and benefits of creating an endowment with PGSF on our Endowments page.

More questions – contact the PGSF Director of Development, Jeff White.

“Hey, I want to be included!”

Diversity of Students Around Table

By Ken Macro, PhD

California Polytechnic State University, Graphic Communications

First, I wish to apologize for my hiatus this past couple of months. The wacky world of education coupled with, well, the wacky world challenged time, which took its toll.

But I am back and full of (among many things) new ideas.

As with most educational institutions and progressive thinking organizations, the landscape regarding diversity, inclusivity, and equity remains prominent. With this relatively new social outlook, faculty, students, leaders, employees, and the public as well are engaging in discussions that bring such subjects to light. Most recently, I helped facilitate a departmental DEI event for our student constituency. It was hosted by a trusted professor within our department and included other guest panelists from the department including another faculty member and two students who closely represent the backgrounds of our student constituency.

Diversity equity inclusion

The event was held during an evening in February, and it was held as a face-to-face event (masked, of course) with two guest speakers who “Zoomed” in on the screen. The attendance was around 25 students, four faculty from the department, and three guests from industry who also serve on our departmental advisory board.

One question that was posed to the panel and speakers was, “what frustrates you today with regards to inclusivity?” One of the panelists responded, “I don’t like that companies within our discipline are not open to having these discussions openly and are afraid to listen to younger generations about their interests, social causes, and progress towards change. I just don’t feel as though I belong, or, will ever?”

I think this sentiment strikes a loud bell for us all. In keeping with my WWWdWD theme, Wynkyn De Worde understood this as well. An immigrant from France (Alsace), De Worde, most likely fluent in French, German, and Flemish, immigrated to England to set up the first press of London with William Caxton. Upon Caxton’s death in the late 1400s, de Worde inherited Caxton’s shop for which he moved to the now famous Fleet Street in London. As an immigrant, he was restricted in business activities so as not to reduce the opportunities for “local and native” printers to receive jobs. And, he would certainly not have been considered or commissioned for any Royal commitments due to his immigration status. He knew, first-hand, what it was like to be treated as an outsider and to be excluded from the dominating community. Because printing was still rather evolving at this time, he was able to obtain work from Royal suitors, members of the elite, clergy and academics alike, however, he also took his work to the common people and translated content that was most appealing to them in a language they could understand.

I think the big lesson here is that companies and organizations should do the same. When recruiting younger generations, they should take great efforts in listening to them, learning from them, and including them. As our industry changes, so do the people. But this change cannot be productive nor progressive unless everyone is included. How are you engaging diversity, inclusivity, and equity within your organization?

WWWdW do? He would say put aside put on a serious face and actively engage in serious conversations with the younger generation, or you will find that your company will want to be included.


Should you have questions on how to establish a DEI initiative within your organization, feel free to contact me. I would be excited to assist.

“Ding, Ding!”

Having turned in my grades for the past quarter (Fall 2021), I do so with great expediency in that it was a challenging and arduous experience. As many schools reconvened “in person” at the end of August, the lurking and dismal continuously-ringing tone of COVID and Zoom Lectures kept heightened awareness of the complexities of classroom logistics and dynamics. It brings new meaning to the term tintinnabulation (a continuous ringing in the ear).  

Challenged with a large college Freshman introductory course in Graphic Communication, I decided to ease the burden of class attendance by providing a F2F (face-to-face) lecture subsidized with an online ZOOM live simulcast. This offered an option for those who wished to remain in the confines of their homes and not within the assigned lecture hall auditorium. Exhausting as this exercise was (I get quite animated in my lectures), I attempted to entertain the F2F students (albeit without the opportunity to read expressions from their faces) while simultaneously engaging students ZOOMing in for the online lecture (not being able to see their condensed on-screen faces). And doing this while gasping behind a mask and/or face shield for the assigned time and talking in front of me, then turning behind to speak to the computer located directly behind me.

What I found most interesting was that most of the students came for the F2F lectures while a quarter of the class lurked online. I stopped several times during my lecture to ask if students would have been easier and more convenient to have offered the course online exclusively, to which I received a resounding “no .” I was intrigued because many faculty members believed that the student constituency preferred online class offerings. Side note – our University held a hardline on the decision to come back and teach F2F, but there was some dissension amongst the masses).

In many challenging and tiring situations requiring decision making, change, and redirection, I think, once again, of our good friend Wynkyn de Worde (WWWdWD). When many printers in Europe were busy chasing, acquiring, and translating manuscripts about theology, science, and classics within the humanities, Wynkyn went with what he knew best, the public. And, as such, began to publish books that appealed to the public. Not an educated aristocrat, but a highly talented printer, he was the first to publish “how-to” guides to better educate his community. He learned this by being embedded within his community, stimulating dialog, and inquiring first-handedly. I always imagine a bell sounding off in his printshop store-front as many of his friends, authors, educators, clients, and residents walk through the door to say hello or engage in stimulating conversation—that is to say—face-to-face.

If you want to know what is best for the people you serve, simply ask them. As a society, we cannot continue to live confined to our Zoom Rooms (it worked when we needed it to). We must face the incessant tintinnabulation and listen to Wynkyn to understand and serve our communities and customers.

I hope your holidays are warm and fulfilling, and, more importantly, I wish you all a sane, healthy, productive, and rejuvenating New Year.

Ding! Ding!


Cal Poly Receives Grant to Acquire Gravure Proofer

Cal Poly Acquires Gravure Proofer Through Inaugural Grant From PGSF Gravure Education Foundation Endowment

Pittsburgh, PA — October 19, 2021The Print and Graphics Scholarship Foundation (PGSF) announces that California Polytechnic State University in San Luis Obispo became the first school to receive a grant from the PGSF Gravure Education Foundation Endowment. With the funding, the Cal Poly Graphics Communications Department acquired a K Printing Proofer from RK Print Coat Instruments Ltd. The new equipment gives Cal Poly staff and students the ability to learn about the strengths of gravure. 

Rod Sosa, Walter Vail, and Todd Luman, three Graphic Arts Association representatives, are on the PGSF board. The GEF (Gravure Education Foundation) endowment resides with the PGSF. They were fundamental in facilitating the equipment acquisition for Cal Poly.

“The GEF Endowment was created to support and promote education in the gravure industry. We understand it is difficult for schools to acquire tools and equipment for hands-on teaching.  Knowing this, we adapted and created a new program to equip printing schools with a gravure proofing press. We are delighted that Cal Poly was the first to receive one, and working with PGSF has made this process so much easier,” said Rod Sosa, Director of Operations, Fres-co System USA, Inc.

“Part of my role on the advisory board at the Graphic Communication Institute at Cal Poly is to bring opportunities to the students through my business and volunteer relationships,” comments Jules VanSant, Chairperson, PGSF. “Updated technology is key to attracting the future innovators and creators into the print industry via programs like Cal Poly’s. I am thrilled to see firsthand how excited the professors and students are to have this cutting-edge technology installed!”

“Cal Poly’s Graphic Communication Department is so thankful that PGSF and GEF support schools such as ours,” says Colleen Twomey, Cal Poly Graphic Communication Department Chair. “Learn by Doing is our motto, and including the K Proofer in our labs will help our students comprehend and develop mastery of gravure technology.”

The K Printing Proofer produces instant high-quality proofs using gravure, gravure-offset, or flexo inks. The equipment features electronically engraved printing plates and variable printing speeds of up to 40m/min. Ink is transferred from the printing plates directly onto the substrate, which is attached to the rubber impression roller. The K Printing Proofer is ideal for R&D and computer color-matching data, quality control, and presentation samples.

About Cal Poly Graphic Communication

Founded in 1946, Cal Poly’s Graphic Communication Department represents one of the best-known programs of its kind in the nation. The discipline includes media and mass communication involving the creation, production, management and distribution of advertising, marketing, web sites, books, magazines, newspapers, catalogs, packages and other media in printed and digital form.

About PGSF

The Print and Graphics Scholarship Foundation is a not-for-profit, private, industry-directed organization that dispenses technical and college scholarships and assistance to talented youth interested in graphic communications careers. The mission of PGSF is to promote the graphics industry as a career choice for young people, and then to support them through their education process.



Bernie Eckert, Managing Director
Print and Graphics Scholarship Foundation

​Colleen Twomey, Department Chair
Cal Poly Graphic Communication